Explore the schedule here.
London Fashion Week presented by OMODA (LFW) starts this week with a renewed focus on backing British designers and strengthening London’s global cultural influence. Under the leadership of Laura Weir, CEO, British Fashion Council (BFC), show fees remain waived for designers presenting physically on the main schedule, alongside doubled investment in the International Guest Programme, welcoming an expanded cohort of international press, cultural commentators and buyers to London. The schedule boasts 90 designers and organisations marking an 11% increase compared to last LFW February. The schedule includes 41 catwalk shows, 20 presentations, 4 appointments, 33 events and 19 digital activations.
BFC LAUNCHES THE LFW DESIGNER SHOWCASE
This season sees the launch of the LFW Designer Showcase, a new platform connecting designers directly with local and international industry experts signalling a shift towards purpose-driven creativity with real commercial outcomes. Taking place from Friday 20th to Monday 23rd February, the Showcase spotlights a cohort of designers at the forefront of British fashion. Many of the participating designers have progressed through the BFC Foundation designer initiatives, demonstrating a clear pipeline from talent development to global visibility. Designers participating: AARON ESH, AHLUWALIA, BLEUE BURNHAM, CLIO PEPPIATT, CLOTHSURGEON, E.W.USIE, JOHANNA PARV, NICHOLAS DALEY, STEVE O SMITH, TALIA BYRE and THEVXLLEY.
FOUNDATION FM TAKES OVER THE OMODA LOUNGE
As Principal Partner of LFW, OMODA’s latest model, the OMODA 7, will make its dynamic debut at LFW. OMODA will also activate at the official BFC NEWGEN space at 180 Strand with an immersive lounge with FOUNDATION FM. FOUNDATION FM is a female led radio station championing underground music, art and culture. Broadcasting from the OMODA Lounge, Foundation FM will host live DJ sets coinciding with the final shows each day. On Monday 23rd February, watch the LFW digital schedule live in the lounge from 12.30pm - 6.30pm.
LFW AS A FLEXIBLE AND INNOVATIVE PLATFORM
Under the direction of Laura Weir, LFW continues to evolve as a flexible and dynamic platform. This season sees designers embracing more intentional formats that suit their business needs.
- Events take centre stage this season. The BFC and ROKSANDA are co-hosting a dinner supported by LFW Principal Partner OMODA, while JW ANDERSON reinforces its presence in London with an event to celebrate the Pimlico store, followed by a dinner. In the lead up to BAFTAs weekend, the BFC will host a dinner with the British Film Institute celebrating the intersection of fashion and film.
- Designers are increasingly creating their own retail-led environments, blurring the lines between show, store and cultural space. Culture comes into sharper focus this season with CHET LO spotlighting Asian makers through a dedicated market. This extends into pop-up formats, with KNWLS returning to London with a KNWLS universe pop-up celebrating fashion, art, food, music and literature in collaboration with the brand’s community. NICHOLAS DALEY will host a pop-up showcasing his SS26 collection, bringing together craft, design and community - reinforcing LFW as a platform for cultural exchange, commerce and connection. H&M STUDIO returns to schedule with an immersive townhouse takeover.
HOW TO GET INVOLVED THIS LFW
Beyond the official schedule, retailers across the capital will mark LFW with a series of activations:
- DOVER STREET MARKET will host a BFC Jewellery Showcase with a curation of pieces for sale from a selection of BFC Foundation designers and BFC Designer Members.
- BFC Patrons TOPSHOP x JOHN LEWIS will collaborate on an event at the iconic Piccadilly Lights on Thursday 19th February.
- SELFRIDGES will curate a dedicated LFW edit showcasing on schedule brands in store from Wednesday 18th February.
- British Vogue and NIKE are hosting a takeover at Corner Shop, right beside the BFC NEWGEN Show Space at 180 Strand throughout LFW.
- STYLE NOT COM launches the fourth edition of his book, Fashion in 2025, available exclusively from Shreeji News on Chiltern St.
ADDITIONAL SCHEDULE HIGHLIGHTS
This season’s schedule reflects the breadth and diversity of the UK’s fashion landscape, bringing together household names, long awaited returns and emerging talent.
- The BFC x ELLE COLLECTIVE presents a panel discussion, The New Rules for Breaking Through with panellists Bernie Yates, Lecturer, Central Saint Martins; Foday Dumbuya, Founder and Creative Director, LABRUM LONDON and Lisa Nandy, Secretary of State for Culture, Media and Sport.
- 16ARLINGTON, CHOPOVA LOWENA, KAZNA ASKER and STEPHEN JONES MILLINERY stage presentations across the week.
- Long awaited returns this season include ANNIE’S, CHET LO, JOHN RICHMOND, JOSEPH, JULIEN MACDONALD, MARQUES’ ALMEIDA and MASHA POPOVA.
- Talent incubator FASHION EAST spotlights JACEK GLEBA, MAYHEW and TRAICELINE PRATT.
- FIORUCCI comes to London, positioning the city as the launch for its next global journey.
- New to the schedule this season are AGRO STUDIO, CLARA CHU, LEO PROTHMANN, LIBEROWE, PETRA FAGERSTRÖM, RAW MANGO, SELASI, THEVXLLEY and YUHAN AO.
- The next generation steps forward at the CENTRAL SAINT MARTINS MA FASHION show.
- British icons on schedule include BURBERRY, EMILIA WICKSTEAD, ERDEM, RICHARD QUINN and SIMONE ROCHA.
- BFC NEWGEN designers showing physically and digitally include A LETTER (formerly ALETTA), AARON ESH, CHARLIE CONSTANTINOU, DERRICK, E.W.USIE, KAZNA ASKER, KAROLINE VITTO, LIZA KEANE, LUEDER, OCTI, OSCAR OUYANG, PAULINE DUJANCOURT, STEVE O SMITH, THE OUZE, THE WINTER HOUSE, TOLU COKER and YAKU.
The British Fashion Council thanks all partners, suppliers and supporters whose commitment makes LFW possible. Principal Partner - OMODA. Official Partners – Blank Street, Mayor of London, The Londoner, TONI&GUY and UK Government. Official Supporters - Honor, Karl Lagerfeld and Ocean Outdoor.
The following figures are accurate at the time of distribution:
The schedule boasts 90 designers and organisations marking an 11% increase compared to last LFW February. The schedule includes 41 catwalk shows, 20 presentations, 4 appointments, 33 events and 19 digital activations.
