Video of the launch event including interviews with designers and press
Find out which designers are stocked
Luxury shopping destination, Bicester Village and the British Fashion Council have joined forces in a unique collaborative venture to launch the first ever ‘Pop-Up’ store designed specifically to celebrate new British design talent.
The ‘British Designers Collective’ store, located in a prime position at Bicester Village is open until the 7th May 2010 and for six weeks only will exclusively showcase ready-to-wear and accessories collections from some of the most talented designers to have graced London’s catwalks this season, with price reductions of up to 50%.
Designers stocked at the ‘British Designers Collective’ store include Erdem, Mark Fast, PPQ, Todd Lynn, House of Holland, Markus Lupfer, Osman, Emma Cook, Louise Gray, Sykes, Felder • Felder, Hannah Marshall, Louise Amstrup, Georgina Goodman, Bora Aksu, Julien MacDonald, Jean Pierre Braganza, Maria Francesca Pepe, Goat, Anonymous, Atalanta Weller, Fiona Paxton, Behnaz Kanani, Gwendolyn Carrie and Me&Em.
The exciting, boutique-style concept store has been created to support those British designers recognised by Bicester Village and the British Fashion Council as the future of British fashion - the home-grown, new generation of talent whose avant-garde styles are integral in pushing the industry to the next level.
As a truly unique shopping experience, the ‘British Designers Collective’ offers an unprecedented opportunity to purchase ‘must-have’ pieces by a collective of designers whose sought-after designs have never been brought together in a single space and will attract shrewd fashionistas, eager to get their hands on more affordable investment purchases, not to mention key pieces over which they have been coveting all season.
Full press release