london show rooms



  • Applicants should be based in the United Kingdom.
  • Applicants should have a business and would normally be expected to have shown off schedule. 
  • Applicants should have been in business for no longer than 3 years.
  • Applicants must have a minimum of two stockists. International sales are not required.
  • The collection should consist of womenswear or accessories and not consist of menswear or bridalwear.

Phase One

Application Process

  • Designers will need to fill out the online application form. Applications are closed for spring/summer 2015.
  • Designers are asked to provide two industry-based references, we suggest that a buyer or journalist is a relevant referee.
  • The equal opportunities section must be completed, but can be anonymous. This will be kept and will not affect your entry.
No samples, press material or look-books should be submitted unless requested.


Phase Two


  • Once  an applicant has completed the application form online, this will be reviewed and the candidate will be notified by email whether the application has been accepted.
  • Guidance notes for submitting samples will be included in a candidate‚Äôs application confirmation email. Please do not submit samples unless specifically requested to do so.
  • Applicants may be asked to submit up to six samples from their current collection, which will be considered alongside the application to reach the final shortlist.
  • Those on the final shortlist are then invited to be interviewed with our selection panel. Following this stage of interviews, the final recipients are selected.

Additional Information

  • A panel of at least 12 judges is selected each season which includes key opinion formers, media, buyers and representatives from the BFC and Topshop.
  • The panel is there in an advisory capacity only.   There may be certain cases where the BFC feels a particular applicant may or may not be suitable for Newgen sponsorship, and the BFC reserves final say.

For further information please contact:

Emma Campbell
Tel: +44 (0) 20 7759 1964