British Fashion Council Announces Partnership with Fashion Zoo

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British Fashion Council (BFC) is delighted to announce today a three-year partnership, beginning in 2020, with China’s first true business-to-consumer fashion communication platform FASHION ZOO.

Amy Fan, Founder and CEO of FASHION ZOO aims to develop a trend-led community for millennials and generation Z, focusing on fashion, art, music, technology and culture. Committed to opening the doors of fashion to the public, FASHION ZOO creates playable and inspirational experiences aiming to build a new global product launch position and construct a world exchange map of East-West fashion culture. René Celestin, Founder of OBO acts as FASHION ZOO’s partner.

Starting from September 2020, BFC will take a number of British designers to Shanghai to take part in FASHION ZOO, who in return will bring designers to London to take part in catwalk shows as part of London Fashion Week. In September 2021, the two entities will work together to launch LFW CHINA DAY, a schedule of Chinese designers showing in London as part of the official London Fashion Week schedule. LFW CHINA DAY will take place during London Fashion Week every September.

Caroline Rush, CEO British Fashion Council commented: “We look forward to collaborating with FASHION ZOO to bring the British and Chinese fashion industries even closer together. This partnership reinforces our commitment to helping British designer businesses penetrate the Chinese market and expose them to both an industry and consumer network.”

This collaboration complements the BFC China Partnership Strategy and fosters a deeper collaboration between British and Chinese brands, reinforcing the already strong ties between the two industries. Launched in November 2018 in Shanghai, the BFC China Partnership Strategy aims to build a framework of partners that will enable British businesses to enter the Chinese market with a network of credible partners ranging from investors, retailers, creatives, communication agencies and experts, to high net worth individuals.