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The British Fashion Council (BFC) today announces the ten emerging menswear talents who will receive NEWGEN MEN support, sponsored by TOPMAN to showcase their AW15 collections at London Collections: Men.

Ready-to-Wear menswear brand, Vidur joins the existing NEWGEN MEN recipients: Agi & Sam (catwalk), Alex Mullins (presentation), Astrid Andersen (catwalk), CMMN SWDN (presentation), Craig Green (catwalk), Diego Vanassibara (installation space), Kit Neale (salon show), Lee Roach (catwalk) and Nasir Mazhar (catwalk).

Raj Mistry and Richard Brand of Vidur said: “We are honoured to be part of NEWGEN MEN, and are extremely grateful to the British Fashion Council, the NEWGEN MEN committee and TOPMAN for their continued support and promotion of emerging menswear designers. We are excited about the future and look forward to making the most of the opportunities that being part of such an influential initiative will bring.”

Jason Griffiths, Marketing Director of TOPMAN: “January will see yet another very strong seasonal line-up for NEWGEN MEN at London Collections: Men.  We are very proud to be the continued sponsor for this important award – and very pleased that three of the designers we have supported are also in the running for this year’s ‘Emerging Menswear’ category at The British Fashion Awards.”

As well as receiving showcasing opportunities the recipients are given financial support and business mentoring. The support aims to build their businesses commercially and help them develop relationships with key press and buyers. The BFC is working with DLA Piper and Baker Tilly to provide legal, commercial and accounting advice for the designers.

Caroline Rush, Chief Executive of the BFC, commented: “Each NEWGEN MEN designer has already shown creative talent. The initiative provides the opportunity for these businesses to grow and apply their creative skills. Having nurtured many of the UK’s young menswear talent, NEWGEN MEN is also a key component in raising the reputation of British menswear. We’d like to thank everyone who makes this initiative possible, in particular TOPMAN for its ongoing support”

NEWGEN MEN was established in September 2009, building on TOPMAN and Fashion East’s successful MAN initiative, and has supported designers including Christopher Shannon, J.W. Anderson, James Long and Sibling. It has been instrumental in raising the profile of emerging British menswear designers, initially through Menswear Day at London Fashion Week and now using London Collections: Men to showcase the breadth of London’s menswear, style and culture to a global audience.

The NEWGEN MEN committee is made up of: Ben Banks, Four Marketing; Catherine Hayward, Esquire; Charlie Porter, Financial Times; Damien Paul, MATCHESFAHION.COM; Gordan Richardson, TOPMAN; Jason Griffiths, TOPMAN; Robert Johnston, GQ; Sam Lobban, MR PORTER. Members of the BFC on the committee included Anna Orsini, Barbara Grispini, Laura Hinson, Michelle de Conto and Simon Ward.

For more information on NEWGEN MEN, please visit:

For press enquiries regarding NEWGEN MEN and London Collections: Men, please contact:
Sophie McElligott, British Fashion Council: | +44 (0) 20 7759 1986

For designers wishing to apply for NEWGEN MEN or to be part of London Collections: Men, please contact:
Laura Hinson, British Fashion Council: | +44 (0) 20 7759 1969

For access to official video and image content from London Collections: Men register with our media portal: and for all enquiries contact: | +44 (0) 20 7183 4545

For TOPMAN enquiries, please contact: Kelly Reed, TOPMAN Press Office: | +44 (0) 20 7291 2721