London Collections: Men Sponsors

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London Collections: Men Sponsors

The Hospital Club

The Hospital Club is delighted to be the central hub for the inaugural London Collections: Men. Located in the heart of Covent Garden, the venue will provide a luxurious space for presentations, events, screenings and lounges across the three day showcase, as well as screening live broadcasts of the fashion shows in the main Club and creating the perfecting the perfect backdrop to the most stylish new weekend in the menswear calendar.

Sue Walter, CEO, says, “The Hospital Club prides itself on being the essential hub for London’s creative industries, and I’m thrilled that we are hosting this exciting new event in 2012. I believe London Collections will
entertain, inspire and stimulate our members and the wider community, and endorse the Club’s position as London’s most dynamic space for creative collaboration."


Building on the success of 10-year’s sponsorship with London Fashion Week, Lavazza is expanding its fashion credentials by becoming an official sponsor of London Collections: Men. Emulating classic Italian style and glamour, Italy’s favourite coffee will be served throughout The Hospital Club, showcasing authentic Italian coffee to the brightest talent in menswear and all its fashion-forward followers.  

Radisson Blu Edardian, Mercer Street Hotel

Radisson Blu Edwardian, Mercer Street hotel are delighted to be the official hotel partner for this year’s London Collections: Men, which will kick start the Menswear Calendar at London Fashion week. We look forward to welcoming guests of the British Fashion Council to celebrate the best of British Fashion design for men.
The newly refurbished Mercer Street Hotel is located at the heart of the uber-chic Seven Dials Village, just seconds away from some of London’s most elite dining, shopping and nightlife venues. In keeping with the area’s stylish surroundings, the hotel offers five-star luxury at affordable prices.

For media enquiries, please contact Paul Charles / Julia Perowne / Katie Francis / Emma Gates at PCC on +44 (0) 20 7349 7059 or


Mercedes-Benz is delighted to continue its association with fashion and style, as the car brand sponsor of this summer’s London Collections: Men.

The three pointed star will be making sure that guests from around the world move effortlessly, in luxury and comfort, between the highly anticipated London Collections: Men catwalk shows and events in the capital this summer.  
A stylish fleet of striking Mercedes-Benz models, combining power and poise, will ensure that guests enjoy their very own Mercedes-Benz experience.

Debbie Hull at Mercedes-Benz UK:
+44 (0)19 0830 1313

Sheena Hamilton at Mercedes-Benz UK:
+44 (0) 19 0830 1330

Mr Porter

MRPORTER.COM is the global retail destination for men’s style, combining the best international menswear with award-winning editorial content.  The site sells over 160 leading international brands, with content and new products added weekly.  MR PORTER offers express worldwide shipping to 170 countries (including same day delivery to London and Manhattan), and a free collection service for returns and exchanges. Designers available include Alexander McQueen, Givenchy, Raf Simons, Lanvin, Loro Piana, Maison Kitsune, Boglioli, A.P.C, Beams Plus, J.Crew, Church’s, and Common Projects.


So far June 2012 has been an auspicious month for Nyetimber.  We were the only sparkling wine served to The Queen and the Royal Family on the Royal Barge during the Diamond Jubilee Thames Pageant and at the State Lunch at the Palace of Westminster on 5th June.

June is also when Nyetimber becomes the Official Sparkling Wine for London Collections: Men. For over twenty years Nyetimber has had a single aim: to make the finest English sparkling wine, one to rival the very best in the world, including champagne.  Our numerous international awards have proven that England can indeed produce wines of Grande Marque standard.

It seems particularly fitting that such a similarly pioneering initiative will be celebrating with Nyetimber.  For our part we look forward to raising a toast to British originality and hope that London now becomes a permanent part of the Men’s fashion calendar, something that is long overdue.  

P&G Grooming

P&G Grooming is delighted to announce its sponsorship of the new London Collections: Men. Male grooming is a key component of Men’s style and P&G is excited to showcase its product innovation alongside London’s talented designers.

P&G’s leading grooming brands, Gillette, Braun Wella Professionals, head & shoulders, Oral B and Shockwaves, are all dedicated to bringing the best products & innovation to men in the UK and around the world.  

For those who are in need of a relaxing treatment or just want to kick back in between shows, a pop-up P&G Groom Room will be on site at The Hospital Club throughout the three day event.  A P&G Grooming shop will also be open for business so you can stock up on all your favourite razors, haircare and other essentials.

P&G haircare brands Wella Professionals and Frédéric Fekkai are extending their existing relationships with fashion and moving into the men’s arena, creating the hair looks backstage for top designers Richard Nicoll and Jonathan Saunders respectively.   

Katie Clifford
+44 (0) 20 7268 6121

Amy Richards
+44 (0) 20 7268 6128


Saint is a new style of British craft lager created by The Saint Brewing Co. Independently made in small batches, Saint brings contemporary style to craft brewing. It combines a unique process with the finest British ingredients to produce a fresh tasting, light bodied and easy to drink lager described by the experts as having a distinct citrus taste with a floral nose.

Purveyors of British craft, Saint champions the country’s reputation as a maker of great things. From bespoke tailoring to hand-built bikes, Saint celebrates British craftsmanship via their monthly ‘Saint Presents’ events. Saint will provide bottles of their craft lager at The Hospital Club during London Collections: Men via fridges placed around the venue for attendees to enjoy a bottle of Saint as they please.

Nicola Murray, PR Manager
+44 (0) 79 1720 2321

SWAROVSKI Official Timepiece of London Collections: MEN

After successfully launching its first ever collection of men’s watches at Baselworld 2012, Swarovski has been selected to be the Official Timepiece of London Collections: Men for 2012.

The brand will be hosting ‘Swarovski Time’ in the Swarovski press room at the week’s central hub, The Hospital Club, where visitors can view an array of styles from the new collection. The Swarovski watch collection and team will also be present at the ‘press afternoon’ held at The Hospital Club.

Swarovski’s creativity, perfection, and innovation have been masterfully combined with Swiss watch-making expertise to create 3 ranges of crystal cut timepieces: “Octea Abyssal Automatic”, “Piazza Grande Quartz” and “Piazza Grande Automatic”.

The “Octea Abyssal Automatic” model is distinguished by its sporty design and emphasis on performance. This ultra-contemporary watch has all the premium quality of a Swiss mechanical movement with automatic winding, making it the perfect accessory for leisure activities.

Incorporating urban forms influenced by contemporary architecture, the “Piazza Grande Quartz” line will attract men looking for modern elegance, both refined and masculine, while combining the precision and quality of Swiss watch-making.

Faithful to the maxim by company founder Daniel Swarovski, “always improve that which is already good”, Swarovski pushes the limits of perfection by integrating a mechanical Swiss watch movement with automatic winding into the “Piazza Grande Automatic” models.

London Collections: Men will take place 15th-17th June 2012 at The Hospital Club, 24 Endell Street, WC2H 9HQ.

For further information, please contact:
Mel Enright
Main Line: +44 (0) 20 7580 0707

The Telegraph

Telegraph Media Group is delighted to be working with the British Fashion Council to support London Collections: Men.

Telegraph Media Group is a multi-media news publisher of the world-renowned content found in its titles: The Daily Telegraph, The Sunday Telegraph, The Telegraph website and The Telegraph weekly world edition.  
The Daily Telegraph, The Sunday Telegraph and The Telegraph are known for their outstanding line-up of distinguished journalists, columnists and bloggers, who lend their distinctive voice and personality, delivering lively and challenging comment with wit and insight.

The dedicated fashion website launched in 2010.

The Woolmark Company

The Woolmark Company and its Cool Wool campaign will be supporting the first London Collections: Men event in June in order to raise awareness of Cool Wool and support the wealth of menswear talent that is present in the UK.  Merino wool is a key fibre for menswear and The Woolmark Company feel Cool Wool has an important role to play in the development of S/S 13 collections.

The Woolmark Company re-launched its successful Cool Wool Campaign to manufacturers and trade press in Paris at Première Vision in February this year.  This marked the beginning of what will be an international roll out to trade with consumer engagement to follow for S/S 13.

Through innovations and developments in textiles it’s  now possible to produce fabric which is much finer and lighter than before opening up a great opportunity for Merino wool with its natural breathability and temperature regulation.  The manufacturing partners that form the Cool Wool guild are leaders in their field producing some of the finest and most luxurious wool fabrics in the world. Modern spinning and weaving techniques have enhanced the already incredible fineness of Merino wool to transform an amazing, totally renewable natural fibre into a range of COOL WOOL fabrics.

With the launch of Cool Wool The Woolmark Company hopes to raise awareness of wool’s natural cooling characteristics, positioning lighter, more versatile Merino Wool fabrics as ideal for the S/S months.
Cool Wool Guild Members:

•     Alfred Brown, UK
•     Vitale Barberis Canonico, Italy
•     Bower Roebuck, UK
•     Bulmer and Lumb Group, UK
•     Charles Clayton, UK
•     Dormeuil, UK
•     Joseph H. Clissold, UK
•     Hield Brothers, UK
•     Holland & Sherry, UK
•     Ipekis, Turkey
•     John Foster, UK
•     Johnstons of Elgin, UK
•     Reda, Italy
•     Savile Clifford, UK
•     Tallia di Delfino, Italy
•     William Halstead, UK
•     Yunsa, Turkey

For more information on Cool Wool and the manufacturing partners involved visit or email
Press contact:  Diane Almond, Manager Global Marketing Services  +44 77 7566 1122


TOPMAN has always been a stalwart supporter of young and emerging talent and has worked alongside such designers as Kim Jones, Lou Dalton, Todd Lynn, Richard Nicoll, Deryk Walker and Ann-Sofie Back early on in their careers. In 2005, MAN, a joint partnership between Topman and Fashion East was born and for the last twelve seasons has been a firm fixture on schedule at LFW nurturing and supporting brilliant young menswear design talent. To date, MAN has supported a total of 25 young menswear designers most of whom have graduated to become recipients of the NEWGEN MEN Award - of which Topman are very proud to be the official sponsor. Along with the fact that so many brilliant young designers have debuted at MAN - , this BFC Award, now in its sixth season, is testament to the strength of menswear talent in Britain today and the undoubted need for further and on-going support to establish them as serious contenders in the global menswear market. The arrival of London Collections: Men signals a great milestone in the future of British Menswear and one that Topman is proud to have played such an influential role in achieving since the very beginnings of MAN all those many years ago.


Vodafone UK’s partnership with the inaugural ‘London Collections: Men’ will continue to give its customers unprecedented access to emerging trends from the best of British brands and innovative new talent.
As London creates another landmark event as part of the fashion calendar, Vodafone customers will have even more opportunity to gain access into some of the fashion’s most exciting events. As part of Vodafone VIP, customers will be able to attend an exclusive London Collections: Men event on the 17th June hosted by GQ, Editor In Chief, Dylan Jones and Chief Executive of the British Fashion Council, Caroline Rush.
“It’s great to see menswear collections grow in significance in the UK fashion calendar as our customers tell us that fashion is one of their great passions. Through this exciting extension of our partnership with the British Fashion Council, we’re looking forward to giving even greater access to the heart of the British fashion world.” Danielle Crook, Director of Brand Marketing, Vodafone UK
Vodafone is principal sponsor of London Fashion Week and title sponsor of Vodafone London Fashion Weekend. Whether you're into fashion, festivals or Formula 1™, you can get tickets into some of the Britain’s best events through Vodafone VIP. All Vodafone customers can register for Vodafone VIP at
For more information please visit

For press enquiries please contact:
Ellie Wilson or Will Rowley, British Fashion Council, +44 (0) 20 7759 1986 / 1968 /

Image: J.W Anderson, AW12 at London Fashion Week, February 2012

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