Application & criteria


  • Innovative fine jewellery designers working with precious metals and/or precious stones.
  • Applicants should be based in the United Kingdom.
  • Applicants should have an existing business of less than six years.
  • Applicants should have experience with Production and Sales.
  • Applicants must have a minimum of four stockists.
  • Collections must have a minimum wholesale price point of £300 and above.

Phase One

Application Process

  • Designers to fill out application form. Applications for spring/summer 2015 are now closed.
  • Designers must upload 4 signature collection images in the form via the online application form.
  • Designers must upload a sketch of their forthcoming season’s collection.
  • Once an applicant has completed the application form, this will be reviewed by the Rock Vault panel of key press and buyers. You will receive a notification via email on our receipt of your application.
  • Applicants will be notified via email on the results and feedback. Successful applicants move onto Phase Two.

Phase Two


  • Guidance notes for submitting samples will be included in applicants confirmation email. Please do not submit samples unless specifically requested to do so.
  • Applicants may be asked to submit up to 8 samples from their current collection, which will be considered alongside the application to reach the final shortlist. Successful applicants move onto Phase Three.

Phase Three


  • Applicants on the final shortlist are then invited to be interviewed with our selection panel. Following this stage of interviews, the final recipients are selected
  • You will need to bring 8 pieces from your current season collection together with your new collections sketches, design mood boards and any other supporting material to present to the panel.


    • Rock Vault will run on an annual basis, application will open once a year April – May. Designers announced in July via BFC Press Release.
    • The number of designers chosen varies from a minimum of 8 to a maximum of 10.
    • Sponsorship is offered on a season to season basis.
    • Cash sponsorship is awarded to go towards Production of an installation at LFW within the dedicated Rock Vault area.
    • A panel of judges is selected each season which includes key opinion formers, media, buyers and representatives from the BFC.
    • Designers will be awarded 6 meters squared of space within the dedicated Rock Vault structure at London Fashion Week.
    • The panel is there in an advisory capacity only.  There may be certain cases where the BFC feels a particular applicant may or may not be suitable for Rock Vault sponsorship, and the BFC reserves final say.