TONI&GUY - Join TONI&GUY for a behind the scenes, retrospective look into London Fashion Week. Celebrating their 15-year partnership with LFW, TONI&GUY will create a film to explore the relationship between fashion and hair, with LFW designers. TONI&GUY are also supporting hair styling for a number of London Fashion Week designer’s content this season.
Voices of London Fashion Week - a short film featuring over 50 participants including Angelica Cheung, Aweng Chuol, David Koma, Dennis Okwera, Dylan Jones, Edward Crutchley, Hu Bing, Ida Petersson, Jodie Harsh, Laura Brown, Lynn Jaeger, Mia Kong, Mickey Boardman, Michael Halpern, Natalie Kingham, Queennie Yang, Sara Maino, Sophia Neophitou, Stavros Karelis, Stephanie Phair and Wilson Oryema discussing what LFW means to them and what compels them to create.
What Does Fashion Sound Like - For the second season, London Fashion Week launches its playlist series, ‘What Does Fashion Sound Like?’ as artists and designers explore how music helps to express their individual style and personal influences. The playlists feature artist and designers including AUDI0COMINGS00N, Aries Arise x Lava La Rue, Honey Dijon, Louie Banks, Richard Quinn x Haim and Zebra Katz.
Alongside existing Official Partners of London Fashion Week, British GQ, Evening Standard, JD.COM, INC, JOOR, LAVAZZA, Mercedes-Benz and TONI&GUY, BFC welcomes two new Official Partners this season, FASHION ZOO and IBM. Partnering to grow the LFW Digital Platform through new innovations, as well as supporting new designers with their own digital roadmap and business strategy during these challenging times, IBM is supporting in optimising the digital London Fashion Week experience, enabling designers to showcase their stories through multimedia content and ensuring an engaging user experience for the global fashion audience.
For a second season, interactive shoppable video tagging software Smartzer will provide clickable videos on the London Fashion Week highlights films. BFC is also delighted to announce Vocast as