The British Fashion Council (BFC) and Pandora are pleased to announce a new direction for the Pandora award at The Fashion Awards 2025, reflecting Pandora’s continued role as Principal Partner. Taking place on Monday 1st December at the Royal Albert Hall, London the newly named Style Moment of the Year Award presented by Pandora will honour a stylist behind a singular fashion or entertainment moment that has left a lasting mark on culture, innovation, and influence. Previously known as the Pandora Leader of Change, the refreshed award underscores the evolving role of stylists in shaping contemporary cultural narratives.
The award has evolved to reflect the partnership's renewed focus on cultural storytelling through fashion and the growing influence of stylists in shaping viral moments across red carpets, screens and social media. It also forms part of a broader, year-round partnership between Pandora and the BFC, built on a shared commitment to supporting emerging talent and creating a cultural programme that resonates with global media and the creative industries.
Berta de Pablos-Barbier, Chief Marketing Officer, Pandora: “Empowering self-expression is at the core of what Pandora stands for. This award shines a light on the creative force of stylists, those who craft identity through the styling of jewellery and fashion. It is a natural extension of our commitment to culture, collaboration, and championing emerging talent.”
Laura Weir, Chief Executive Officer, British Fashion Council: “This award reflects the changing dynamics of fashion and highlights its ongoing impact on wider entertainment and culture. We’re thrilled to evolve this award in partnership with Pandora to celebrate a singular fashion moment that goes beyond just aesthetics - a moment that defines a year and lives on beyond it.”
The criteria for the Style Moment of the Year Award presented by Pandora are as follows, with the winning moment:
- Contributing to the cultural conversation, sparks widespread discussion and reflects a significant societal moment
- Demonstrating originality and boldness by pushing creative boundaries in design, styling or presentation
- Achieving influence and virality by capturing global attention and dominating media and social platforms
- Demonstrating a creative use of jewellery, embellishment or accessories as part of the look
- Possessing timelessness and timeliness, remembered as a defining fashion statement and cultural moment beyond the year it debuted.
The winner will be chosen by a judging panel composed of Clara Mercer, Chief Marketing Officer, BFC and Francesco Terzo and A. Filippo Ficarelli, Pandora’s creative directors alongside: Beka Gvishiani, Founder, Style Not Com; Elias Medini (Lyas), Content Creator and Fashion Commentator; Hanan Besovic (ideservecouture), Fashion Commentator; Kim Russell (thekimbino), Fashion Historian, Stylist and Instagram Creator and Nicky Campbell, Fashion Critic and Red Carpet Correspondent. The panel will be moderated by Lakeisha Goedluck, Freelance Writer.
The Fashion Awards is a vital fundraiser for the BFC Foundation and spotlights the cultural power of fashion, its most iconic moments and the visionary talents pushing boundaries and redefining the industry. The evening will celebrate how fashion drives and is driven by wider culture, intersecting with music, film, sport and performance art to shape the visual language of our time. Please help us by acknowledging their support for The Fashion Awards 2025 presented by Pandora alongside our Official Partner: The Peninsula London. For information on ticket sales, please visit here. For Table and Box enquiries, please email adam.mace@britishfashioncouncil.com.