Eligibility Criteria

In order to be considered for NEWGEN support applicants should meet the following criteria:

  • Applicants should have an established designer fashion business that has been trading for less than three years in order to enter the first year of NEWGEN. Successful NEWGEN applicants are eligible to apply for a maximum of three consecutive years.
  • The NEWGEN initiative is open to all ready-to-wear collections and/or accessories, millinery or jewellery. Collections cannot consist of bridalwear or childrenswear.
  • The applicant’s company should be based in the United Kingdom.
  • You can be trading as a registered company or a sole trader when you apply, but if you are awarded NEWGEN you will be required to register your company within six months of being awarded. You can find information on how to register your company here.
  • Applicants who showcase are required to show at London Fashion Week in order to receive the bursary, if applicable.
  • Applicants must have two collections which have been sold via wholesale (minimum of 2 stockists), and/or sell direct-to-consumer.
  • NEWGEN can be won a maximum of 3 times (designers are required to reapply each year).

Assessment Criteria

Applications will be reviewed against the following areas:

  • Creative merit: demonstrating a strong aesthetic and point of difference.
  • The quality of stockists and/or proven direct to consumer sales channels.
  • The level and quality of media recognition.
  • Contribution of brand and designer to the voice of UK fashion and how they have given back with their time/resources to further the ecosystem.
  • The applicant’s demonstration of how they are addressing the three pillars of the Institute of Positive Fashion (Environment, People, and Community & Craftsmanship) and compliance to the IPF Minimum Standards.
  • The applicant’s vision for the future of their brand.
  • Quality and completeness of application form.

Application Process

Applications for 2022-2023 are now closed.

Applicants will be asked to submit the following information with their application:

  • Company Information.
  • A PDF look book from the last two collections (maximum file size is 2MB).
  • A PDF file of latest press book (maximum file size is 2MB).
  • Two industry referees (buyer and/or journalist).
  • Financial Information (annual sales and turnover, wholesale sales).
  • A short statement of how they are addressing the three pillars of the Institute of Positive Fashion (Environment, People, and Community & Craftsmanship), and compliance to the IPF Minimum Standards.
  • Plan for the development of your business over the next 2 years.
  • Applicants who fail to complete the form correctly and supply all requested information will be removed from the process.
  • Applicants will be asked to complete equal opportunities information about their business, their staff and themselves, this information will be kept on file for information only and will not form part of the judging process.
  • No samples should be submitted unless requested.
  • If you would declare yourself disabled under the Disability Act 1995 and need any support accessing this application form, large print, easy read, or audio recording, please contact:

Judging Process

  • Applications will be reviewed and shortlisted by Sarah Mower, MBE, and a sift judging panel. 
  • Applicants will be informed if they have been shortlisted.
  • Applicants on the shortlist will then be invited to be interviewed by the judging panel. Interviews are scheduled to take place April 2022 (dates subject to change).
  • There will be three judging panels, two focused on Ready to Wear (womenswear and menswear) led by Sarah Mower MBE, the third focused on Accessories, led by Stephen Jones OBE and Stephen Webster MBE.
  • The three judging panels are convened each year, and include key industry opinion formers, media, buyers and representatives from the BFC. 
  • The judging panels are there in an advisory capacity; the BFC reserves the right to make the final decision.

The winners will be announced in May 2022. All successful applicants must attend the announcement event.

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