Pop-Up Shop Reopen at London Fashion Week

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Pop-Up Shop Reopen at London Fashion Week

This February the British Fashion Council will reopen its shop at London Fashion Week. The Shop, a concept store that will open on Friday 14th February and will run through to Vodafone London Fashion Weekend (20th-23rd February), aims to bring a consumer element to London Fashion Week and showcase an edit of the best of British contemporary design.

Set across two rooms in the West Wing of the ground floor of Somerset House, The Shop will house SS14 ready-to-wear and accessories by brands including Bella Freud, DJ by Dominic Jones, Keely Hunter, Markus Lupfer, Prism and Zoe Jordan.

The space will once again be designed by Robert Storey, one of the brightest names in set design. The logo has been created by world renowned artist, Sir Peter Blake.

Alongside the designer collections there will be an installation to celebrate National Nestbox Week which runs over London Fashion Week. RSPB and the British Fashion Council have joined forces on a project to support nature by asking British designers to customise a wooden nestbox. Designers include John Rocha, Katherine Hamnett, Piers Atkinson, Vivienne Westwood and Zandra Rhodes.

All eleven bespoke nestboxes will be exhibited at The Shop and will be up for auction from the 14th February on eBay. All funds raised will go towards the RSPB's conservation work and be spent on projects like restoring wild places, research into species declines and community engagement.

Keep look out for announcements on social media: @londonfashionwk #LFW  #nestboxauction

The Shop

Friday 14th – Sunday 23rd February 2014*
9.30am - 7pm daily (except 18th and 23nd February: 10am -6pm)
Closed on 19th February
Somerset House, Strand, London WC2R 1LA 

* 20th – 23rd February access to The Shop will only be available to Vodafone London Fashion Weekend ticket holders. Please visit www.londonfashionweekend.com for more information.

For press enquiries please contact:

Sophie McElligott, British Fashion Council
+44 (0) 20 7759 1986

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