Echo in the Forest

Hello, I'm Li Jing, the founder of Ines Studio and a fashion designer with a focus on menswear. Ines Studio is a contemporary gender-neutral fashion brand rooted in refined craftsmanship, poetic minimalism, and a deep respect for nature. Designed for the modern nomad, our pieces transition seamlessly from city streets to remote landscapes, celebrating a lifestyle of movement, mindfulness, and quiet luxury. "Echo in the Forest" is a first menswear collection of Ines studio inspired by the desire to escape the pressures of modern work life and embark on an adventurous journey into the heart of nature. It tells the story of individuals who find themselves lost in the depths of the forest, seeking the true essence of survival. As they navigate through the unknown, they encounter mysterious supernatural elements that awaken their senses and spark moments of joy and self-discovery. This transformative experience allows them to reconnect with themselves before returning to their everyday lives, carrying with them a newfound perspective.